The very best form of PR

It is rare, but on occasions, business owners get out there and do the most wonderful things. Creating stories that restore our faith in humanity.

You don’t need to know much more than the fact that this plumber went and fixed a poorly 91-year-old lady’s water boiler and gave her a bill totalling £0. Plus offered to go and tend to it in the future for £0.

This story has gone viral. A good news business story.

What I like even more is that this guy wasn’t actively seeking any positive PR. The story only went viral once the lady’s daughter found the invoice and took it on herself to share it.

Hat tip to this plumber from Burnley in the UK

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